In a significant corporate development, Zomato Limited has announced its transformation to Eternal Limited. This change, however, comes with an important distinction that warrants clarity: while the parent company’s name is changing, the consumer-facing brands remain unchanged.

The Corporate Structure

Eternal Limited now stands as the parent company, stewarding a portfolio of distinctive brands that have become household names in India:

1. Zomato: The flagship food delivery platform continues to operate under its well-established brand identity
2. Blinkit: The quick commerce platform delivering everyday essentials
3. Hyperpure: A B2B platform revolutionizing the supply chain of high-quality food ingredients
4. Going Out / District: A platform facilitating the discovery and ticketing of offline experiences

Strategic Implications

This corporate rebranding reflects Eternal Limited’s evolution beyond its origins as a food delivery company. The new name acknowledges the company’s expanded scope and diverse business interests, while maintaining the strong brand equity of its individual services.

What This Means for Stakeholders

For customers, the experience remains unchanged – they will continue to interact with the same beloved brands they’ve always known. The Zomato app, Blinkit’s quick deliveries, and other services will maintain their distinct identities and operational independence under the Eternal Limited umbrella.

The transformation to Eternal Limited represents not just a name change, but a strategic repositioning that better reflects the company’s broader vision and diverse business portfolio. As the company continues to evolve, this new identity provides a foundation for future growth while honoring the strength of its established brands.

This article is part of a series analyzing Eternal Limited’s corporate transformation. Stay tuned for our next piece examining the significance of the eternal.com domain acquisition.