Indian Tradition is about Luxury and Craftsmanship

Indeed surprising though heartening when a government official voices such views. Speaking at the CII-ET Dialogue on Luxury, Amitabh Kant, secretary in Department of Industrial Policy and Promotion, Government of India said that “Indian tradition is about luxury and craftsmanship. We need to nurture that. I am a great believer in upmarket branding of products. I believe luxury is about differentiation.” Read the full report here : http://bit.ly/amitabh-kant.

Department of Industrial Policy and Promotion secretary Amitabh Kant
“I am a great believer in upmarket branding of products. I believe luxury is about differentiation.”

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